Search Engine Marketing: From I Dont Know To Im A Pro

Elevate your Search Engine Marketing (SEM) skills to excel in a digital marketing career.

What you'll learn

Leverage voice search and on-page optimisations for SEO and SEM.

Build effective Search Plans optimised towards business goals.

Customise campaigns for customer acquisition, lead generation and remarketing.

Automate campaign optimisations and resolve policy violations.

Grow confidence to start or accelerate your career in digital marketing.

Requirements

No marketing experience required.

Required: Internet access and a willingness to learn.

Description

Welcome! Are you ready to become a Search Engine Marketing Professional?

Getting started in digital marketing is pretty easy if you have the right attitude.

In this introductory course, we will cover many topics including:

Voice Search & On-Page Optimisation for SEO & SEM

How Search Engine Marketing works

Building a Search Plan

Targets, Budgets and Optimisations

Ad Customisations

Remarketing

Lead Generation

Automations

Policy Violations

The modules include examples, demonstrations, quizzes and downloadable templates. You will get a few coaching tips on how to resolve errors, and how to manage relationships and expectations with your clients or peers when something goes wrong.

We will talk about some tools and programs that you can explore in your practice, which will help you become a more rounded marketer.

Keep in mind that the ad platforms change often, but with a firm grasp of the fundamental principles, you will adapt whenever Google or another ad platform tosses out something new.

There is no need to feel intimidated. The best time to start is now and the best way to learn is by doing. Push forward with courage, even when you're not confident.

It is time to go from “Erm…I don’t know” to “Yup, I’M A PRO!”

If you are ready, then let us get started.

Who this course is for:

Whether you have never dipped a toe into digital marketing, or you’ve splashed in the pool for as many as 5 years, there is something here for you.